Sony KD49XF8096 49" 4K Ultra HD HDR LED Smart TV

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Product Information

Rediscover Every Detail with 4K X Reality Pro

With 4K X Reality Pro, every image is upscaled closer to true 4K quality for remarkable clarity. Images are sharpened and refined in real time, revealing extra detail in the books and architecture of the library.

Triluminos Display

See vivid real world colours all around you. A Triluminos Display maps from a wider palette, faithfully reproducing every shade and hue.

Discover Thrilling 4K HDR Entertainment

This TV brings you the excitement of movies and games in 4K HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log Gamma.

Connect with Google Home

Connect Google Home for seamless hands free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.

Enjoy HDR Gaming with PlayStation

Sony's 4K HDR televisions are perfect partners for PlayStation and PlayStation Pro consoles. Immerse yourself in a responsive, fun filled gaming experience with vivid textures and intensely vibrant colours. See your favourite games come to life with incredible picture quality.

Narrow Aluminium Frame

The screen is edged with a slim, narrow frame that maximises the viewing area. A beautiful aluminium finish gives a premium look to the TV.

Voice Search

Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time consuming text entry. You can also get recommendations, asking for romantic comedies for example, brings up a list of suitable options.

Motionflow XR Keeps the Action Smooth

Enjoy smooth and sharp details even in fast moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences. Some models also include black frame insertion for a blur free and truly cinematic look.

DSEE Restores Detail to Your Digital Music

Low resolution Internet video, catch-up TV and other heavily compressed audio files don't always sound so great. A large amount of information gets thrown away when digital audio is compressed. With Digital Sound Enhancement Engine(DSEE) technology, lost frequency components especially high frequencies are restored for natural sound with a more spacious feel.

Clear Audio+

Make your listening as lifelike as your viewing. Clear Audio+ fine tunes TV sound for an immersive experience that seems to surround you. Hear music, dialogue and surround effects with greater clarity and separation, whatever you're watching.

Experience the Best in 4K UHD Picture Quality

This range of 4K UHD TVs deliver stunning picture quality and are compatible with the digital Europe UHD requirements.

Clear Phase for Smooth, Balanced Frequencies

Bravia uses a powerful computer model to analyse and compensate for inaccuracies in speaker response. It does this by sampling the speaker frequency with higher precision. This information is fed back to cancel out any peaks or dips in the speaker's natural response resulting in pure, natural audio with smooth, even reproduction of all frequencies.

Cinematic S-Force Front Surround

Enjoy an immersive soundstage that pulls you into the heart of the action. S-Force Front Surround mimics the way the brain correlates sound sources to create proper volume, time lag, and sound wave spectrum using only left and right speaker channels. By naturally emulating three dimensional sound fields, you'll enjoy rich, high fidelity audio across a wider listening area.

IR Blaster Control Everything with One Remote

The Infra red blaster lets you control other devices in your home from your Sony TV remote. You can use it to control your Set top box or cable box with the TV remote controller.

USB HDD Recording

Store your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.


With Youview built in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4 and Demand 5. You can also access an extensive library of on demand content. Simply connect your Bravia to an aerial and broadband connection to get started with Youview.

Screen size49"
Screen technologyLED edgelit
Resolution3840 x 2160
CertificationUltra HD Certified

Motion rate50 Hz
Processing rateMotionflow XR 400 Hz
Picture enhancementTRILUMINOS Display
4K Ultra HD compatibility- Video CODEC: HEVC H.265 / VP9
- 4K upscaling picture enhancement
Noise reductionYes

Smart platformAndroid
Smart TV services- Catch up TV: BBC iPlayer, ITV Hub, All4, Demand 5
- Streaming: Netflix, Amazon Instant Video
- App store: Google Play store
- Custom homepage
- Full internet browser: Opera
- Social media: YouTube
Voice controlled assistantGoogle Assistant (Compatible with Amazon Alexa speakers)
Screen mirroringYes
Smartphone app- All Chromecast apps
- TV side view

WiFiBuilt-in WiFi
BluetoothBluetooth 4.1
DLNA certifiedYes
Connections- HDMI 2.0 x 4
- Component input x 1
- Composite input x 1
- USB 3.0 x 1
- USB 2.0 x 2
Audio output3.5 mm jack

TV tunerFreeview HD
Electronic programme guide7-day EPG and 7-day catch up with YouView

Audio power10 W
Sound enhancement- Dolby Digital
- Dolby Digital Plus
- Dolby Pulse

Voice controlVia remote
PVR functionYes
Hard drive16 GB
VESA mount200 x 200
Table-top standYes
Other featuresParental lock

Energy efficiency classA
On-mode power consumption85 W
Annual power consumption118 kWh

Colour- TV: Black
- Stand: Silver
Material- TV: Aluminium
- Stand: Plastic
Internal menu languages32 languages
Box contents- Sony BRAVIA KD49XF8096BU 49" Smart 4K Ultra HD HDR LED TV
- Voice remote control
- Batteries
- AC power cable
- Operating instructions
- Quick setup guide
- AC power adapter
- IR blaster
- Tabletop stand
Dimensions- TV: 640 x 1096 x 57 mm (H x W x D)
- TV with stand: 691 x 1096 x 252 mm (H x W x D)
- Boxed: 744 x 1188 x 168 mm (H x W x D)
Weight- TV: 12.2 kg
- TV with stand: 12.9 kg
- Boxed: 18 kg
Guarantee1 year
  • Model: KD49XF8096
  • Manufacturer:Sony